As the EU’s institutions reassemble for the new Mandate 2024-2029, the European Tourism Manifesto calls for a strategic re-set with four priorities: Decarbonisation; EU Vision & Strategy; Connectivity & Borders; Innovation & Adaptation. Click below to download.
The visitor economy remains one of Europe’s success stories. Embedded in the European project, it celebrates its culture and is central to our continued appeal as a place to live, work, visit and do business. It fosters our sense of identity, promotes understanding and integration, diversity and inclusion. It projects significant soft power for the EU and generates valuable export income.
Effective EU leadership and policy coordination is needed to address obstacles to progress, and enable a better environment for business and workforce, visitors and their host communities. The potential benefit is clear, but so is the socio-economic risk if we do not provide smart support for positive change.